PERFORMANCE

Backed by NOVUS

Performance isn’t just a metric - it’s a mindset

We’re proud to support NASCAR Canada, MotoAmerica KOTB, and Rally Ontario—fueling the passion of drivers, fans, and the die-hard communities that surround them. By backing these grassroots and pro-level series, we’re helping grow the sport from the ground up, right here at home.

CARS RALLY CLUB MEMBER REBATE PROGRAM

Supporting the CARS community—on and off the track. Discover the CARS membership program and save on your next purchase at any Novus dealership.
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Meet the Novus Drivers

NASCAR Canada
SAM FELLOWS
Professional Motorsports coach, Travis has a wealth of expertise in riding Harley Davidson and Saddlemen. In his own words “if what you’re chasing doesn’t keep you up at night, if it doesn’t scare you, you’re after the wrong thing.”
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Ontario Rally
DRAKE JONATHAN
Hailing from Kingston, Ontario, Jonathan pilots a 4WD open-class 2001 Subaru Impreza with raw grit and full-send energy. From humble beginnings in Bancroft to back-to-back OPRC wins at Rallye Defi and Tall Pines in 2024, he's carved out a name as one of the fastest rising drivers in the Canadian rally scene.
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MotoAmerica
TRAVIS WYMAN
Professional Motorsports coach, Travis has a wealth of expertise in riding Harley Davidson and Saddlemen. In his own words “if what you’re chasing doesn’t keep you up at night, if it doesn’t scare you, you’re after the wrong thing.”
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NASCAR driven by Sam Fellows

sponsored by Ontario Motor Sales

NASCAR driven by Sam Fellows

sponsored by Ontario Motor Sales

NASCAR Canada

Alongside a long-standing partnership with Ron Fellows and Canadian Tire Motorsport Park—an international-caliber track right in our Bowmanville backyard. Now, it’s Sam Fellows’ time to shine. With support from OMS and his Chevrolet finely tuned, he’s racing for wins and repping the community on the national stage.
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NASCAR Canada

Alongside a long-standing partnership with Ron Fellows and Canadian Tire Motorsport Park—an international-caliber track right in our Bowmanville backyard. Now, it’s Sam Fellows’ time to shine. With support from OMS and his Chevrolet finely tuned, he’s racing for wins and repping the community on the national stage.
more info

Upcoming Tour Dates

Calabogie Motorsports Park
Calabogie, ON
27th JUL 2025
Canadian Tire Motorsport Park
Bowmanville, ON
31st AUG 2025
Canadian Tire Motorsport Park
Bowmanville, ON
31st AUG 2025
Calabogie Motorsports Park
Calabogie, ON
27th JULY 2025

RALLYSPORT ONTARIO driven by Jonathan Drake

sponsored by Novus

RALLYSPORT ONTARIO driven by Jonathan Drake

sponsored by Novus

Ontario Rally

Team Drake Rally takes on Canada’s toughest terrain backed by Novus.
Jonathan Drake’s fully branded vehicle is maintained at our Clarington Hyundai dealership—and kept in prime racing condition.
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Ontario Rally Championship

Team Drake Rally takes on Canada’s toughest terrain backed by Novus.
Jonathan Drake’s fully branded vehicle is maintained at our Marigold
dealership—and kept in prime racing condition.
more info

STAGE LIFE

Stage Life is a three-part documentary series promoting the sport of Rally Racing in Ontario and beyond.  In partnership with Novus Automotive, the series follows three teams as they challenge the recently resurrected Rally of the Voyageurs.  Representing different approaches to the sport, these three teams demonstrate the excitement of competition, while emphasizing how open and approachable the rally community is.  The aim of Stage Life is to encourage viewers to participate in all levels of the sport. Stage Life is produced by Bowes Media Inc, and is supported by the Kitchener-Waterloo Rally Club, RallySport Ontario, and by the Canadian Association of RallySport.

Upcoming Tour Dates - Ontario 2025

Black Bear Rally
Loom Lake, ON
9th AUG 2025
Rallye Défi
Montreal, QC
6th SEP 2025
Rally of the Tall Pines
Bancroft, ON
22nd NOV 2025
Black Bear Rally
Loom Lake, ON
9th AUG 2025
Rallye Défi
Montreal, QC
6th SEP 2025
Rally of the Tall Pines
Bancroft, ON
22nd NOV 2025

MOTOAMERICA
driven by Travis Wyman

sponsored by Durham Harley Davidson

MOTOAMERICA driven by Travis Wyman

sponsored by Durham Harley Davidson

MotoAmerica

Durham Harley-Davidson proudly sponsors Travis Wyman in the 2025 Super Hooligans summer series. He’s got his eye on the podium and now a whole dealership behind him—DHD is all in, and turning their community into Travis’s biggest fans.
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MotoAmerica

Durham Harley-Davidson proudly sponsors Travis Wyman in the 2025 Super Hooligans summer series. He’s got his eye on the podium and now a whole dealership behind him—DHD is all in, and turning their community into Travis’s biggest fans.
more info

Upcoming Tour Dates - Ontario 2025

THE RIDGE MOTORSPORTS PARK,
WASHINGTON
27th - 28th JUN 2025
WEATHERTECH RACEWAY
LAGUNA SECA, CALIFORNIA
11th - 13th JUL 2025
MID-OHIO SPORTS CAR COURSE,
OHIO
15th - 17th AUG 2025
THE RIDGE MOTORSPORTS PARK,
WASHINGTON
27th - 28th JUN 2025
WEATHERTECH RACEWAY
LAGUNA SECA, CALIFORNIA
11th - 13th JULY 2025
MID-OHIO SPORTS CAR COURSE,
OHIO
15th - 17th AUG 2025

ONTARIO PERFORMANCE RALLY CHAMPIONSHIP (OPRC) SPONSORSHIP

Ontario Motor Sales, along with Clarington Hyundai, Clarington Kia, Marigold Ford Lincoln, and Durham Harley-Davidson have teamed up with RallySport Ontario to sponsor the Ontario Performance Rally Championship, providing a Competitor Prize Fund for rally teams competing for the championship!  We are happy to build on the support we have provided since 2021, continuing to sponsor for the 2024 season!Visit the OPRC site and RallySport Ontario for more information about the specifics of the Prize Fund.

Exclusive Vehicle Discount

Our partnership with RallySport Ontario and the Ontario Performance Rally Championship goes beyond mere sponsorship. We're thrilled to offer the CARS Member Rebate Program as an additional way to actively support the rally community through an exclusive rebate program on the purchase of a new vehicle. This program allows us to extend benefits to CARS-affiliated rally club members, along with their friends and family, who share our passion for driving and performance!

CARS Member Rebate Program

PROGRAM OVERVIEW
The CARS Member Rebate Program is an exclusive offering for active members of CARS-affiliated rally clubs in Canada (not just Ontario). The program allows members (including family members residing at the same address, and up to 2 friends and family members not living at the same address) to enjoy rebates on the purchase (or order) of a new vehicle during the program period. By participating in this program, rally club members can enjoy substantial savings on their new vehicle purchase.
PROGRAM DETAILS
1. Eligibility: The program is open to active members of CARS-affiliated clubs who have been members for at least six months. Proof of membership must be presented to qualify for the rebate.  Family members living at the same address also qualify for the rebate.      
* In addition to the above, CARS-affiliated rally club members may extend this offer to a maximum of two (2) friends or family members (not residing at the same address) as a “refer a friend” option during the program period.
2. Vehicle Rebate Categories: The program offers rebates on two categories of new vehicles: Vehicles qualifying for a $1,000 rebate, and vehicles qualifying for a $500 rebate.
3. No Purchase Limits: Members can utilize the rebate on any number of eligible vehicles they purchase (one rebate eligible per vehicle).
4. Exclusive Offer: This program is exclusively available at our five dealership locations for the purchase of a new vehicle – including Ontario Motor Sales Chevrolet Cadillac, Clarington Hyundai, Ontario Hyundai, Clarington Kia, Marigold Ford Lincoln, and Durham Harley-Davidson. This is not a manufacturer rebate, it is only available at our specific dealership locations. The rebates can only be applied on new vehicles purchased from the above noted 6 stores. This offer is a unique exclusive offer and is being provided in conjunction with our sponsorship of the Ontario Performance Rally Championship.
5. Eligible Vehicles: All vehicles are eligible for the rebate, including rare vehicles, specialty vehicles, and EV’s. Visit our other dealership links at the end of the page for eligible vehicles for our other brands

Program Terms

1. Validity: The rebate program is valid for the 2025 calendar year only. In order for a purchase to qualify for the rebate, it must have a bill of sale dated on or before December 31st, 2025. In the case of a vehicle that is ordered, as long as the order was placed on or before December 31st, 2025, it will qualify for the rebate once the vehicle arrives and is delivered.
2. Non-transferable: The rebate offer is non-transferable and can only be used by the qualifying member of the CARS-affiliated club and family members residing at the same address, and for the maximum two (2) refer a friend offers.
3. Cumulative Offer: The rebate can be combined with any other manufacturer or dealership offers available at the time of purchase.
4. Proof of Eligibility: Applications for the rebate must include proof of membership in a CARS-affiliated club for greater than six months.
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